Three 6 Mafia (formerly Triple Six Mafia) is an American rap group originating from Memphis, Tennessee. Formed in 1991 by DJ Paul, Lord Infamous, and Juicy J, they shortly thereafter recruited fellow Memphian rappers Koopsta Knicca, Gangsta Boo, and Crunchy Black. The group also frequently collaborates with Project Pat (the brother of Juicy J). Their 2005 song, "It's Hard out Here for a Pimp", won Best Original Song at the 78th Academy Awards.