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Apparently, Haymarket Publishing recently shutdown the print version of the mag that targeted the 'music download, iPod-toting generation'. Slow sales and a disappointing response from advertisers were cited as the main reasons for the foreclosure. 'Rip & Burn' was launched last October and only saw eight issues published.
'We're all gutted that the magazine didn't succeed in hitting its targets, but I think we created a great editorial project,' said 'Rip & Burn' editor Tom Dunmore. 'I hope that through Haymarket's existing titles and future online developments we can build on the groundwork laid by the Rip & Burn team.'
The company is currently entering into consultation with the magazine's full-time staff, hoping to find them jobs within the company. Dunmore will switch his editor-in-chief-ness over to 'Consumer Online' and 'Stuff,' both Haymarket magazines.
The online version of the music magazine will continue to run at www.ripandburn.it.
