oh dear, it's happened again. I went in H&M and fell in love with a song, now I can't find out what it is.

It's probably new, as it was on in H&M, but it's proper classic Sarah Records sounding indie-pop.

Sung by a man, I think vaguely Saahrf East accent, the chorus appeared to go "Elaine Elaine Elaine Elaine 'ello" (but it may have just been la-ing) and the end of the chorus said "nice as spice" and it was about how he'd given the impression to a woman that he was totally in love with her, when he wasn't really.

What is this please thank you bye.