seems to follow the pattern of most Shins songs:

1st listen - quite pleasant
2nd listen - very nice indeed
every listen thereafter - heartbreakingly beautiful and quite dangerously addictive. The ohhh-ay-ohh bits are lovely, and that reverb bit just before the chorus is spinetingling, as is his falsetto.

If the whole album is as good as this song, it's going to be incredible.