has anyone noticed this yet? According to CMU, Cliff Richard is the latest artist to release his LP in an experimental fashion over the net. the basic jist of Cliff's idesa is, the more people pre-order it, the cheaper the price gets.

He said: "Who'd have thought I'd get a buzz from creative marketing?. As artists we face a stark choice. We either keep one step ahead of the technology which is changing our industry so radically - or we throw up our hands and quit. Personally I'm not for quitting".