I coined a phrase in the pub last night and it stuck about KOL. Music for people who use Grazia or The London Paper as their primary way of finding out about new music. KOLs last album was so dull i actively deleted it off the shared office iTunes library cos it bores me to tears. The type of people who listen to KOL are into them cos Grazia says their cool (and thats usually after they have fifteen albums out) and cos it looks cool in their hand bangs/man bags and they feel good when they name drop in All Bar Frickin One and thinks it makes them sound on the money. Discuss.