called 'The Ark'..

http://www.scribd.com/doc/22249304/The-Ark-Manifesto

Their manifesto is above....

To be honest, it's a good idea. Seems a tad idealistic though. Seems another way Mr McClure wants to 'stick it to the man'. If they could get some big name writers in place then it could work, but it's gonna take a hell of a lot of work.