I probably a bit late to this one, but everyone in broadsheet land seems to have had one of those 'hive-mind' moments and featured her over the past couple of days, perhaps prompted by her support slot at tonight's Jamie Woon show at the Scala and a big push by Epic.

http://www.guardian.co.uk/culture/2011/feb/24/first-sight-oh-land
http://www.telegraph.co.uk/culture/music/rockandpopmusic/8344810/Oh-Land-New-Face.html#
http://blogs.wsj.com/speakeasy/2011/02/22/electropop-singer-oh-land-on-what-it-means-to-be-oh-landish/?mod=google_news_blog
http://www.nme.com/blog/index.php?blog=145&p=9827&title=radar_band_of_the_week_no_34_oh_land_1&more=1&c=1

I'm actually quite liking it so far: http://www.purevolume.com/new/OHLAND