Britain's women spend more than men on music, with live music and music merchandise bumping up their annual bill to £803 versus men's £793, according to the Great British Music Survey by publisher IPC Media.
http://www.ipcmedia.com/press/WOMEN_ARE_THE_BIGGEST_SPENDERS_ON_MUSIC_press_310796.html

also, in this bit, by Youtube, do they mean the top result in google?

Brits also love researching and recommending music. On hearing a great track from a new act, more than six in ten surveyed (64%) said they first check them out on YouTube and do lots of other research (63%) before parting with their cash.