NOT an April Fool then. To clarify, the 'unpredictable' 'surprising' drop in anything from Bach to Brodinski is now neutered and surprise-free thanks to a stultifying dumbfounding corporate frat-boy slogan plastered over the top? And the reason for this is so you know exactly when to 'get a snack' or otherwise 'get in the space' to 'break it down' ??

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http://blog.soundcloud.com/2013/04/01/dropometer/

'The drop in a track can be unpredictable and surprising. Some of you have even told us that you find it unsettling, not knowing when to expect that sense of overwhelming euphoria....

The Dropometer is designed to help you prepare yourself for the big moment, whether that means getting in the mental space where you can really break it down, or fixing yourself a fortifying snack.'