NME's review described the singer as a "poor, misguided wannabe who's fallen into the hands of the music industry equivalent of Hungarian sex traffickers."

“I wish I could say there’s a place in Hell reserved for Tom Odell. There’s not. Just loads more Brits. He’ll be all over 2013 like a virulent dose of musical syphilis, pounding and warbling away at every Papal election and Bradley Wiggins finishing line.”

http://www.telegraph.co.uk/culture/music/10131598/Tom-Odells-embarrassing-dad-calls-NME-to-complain-about-review.html