their first album was experiemental nu wave metal and it was obvious that they were welsh.

This new album, they are just usual run of the mill rock, but sound like american.
They have lost their heritage and a better sound because of America.

Yes, this will make them shitloads richer than if they have kept their sound of the first album, but isn't music about being different?

So i put this to you,
would you forget the reason you were in music just so you can appeal to all fan bases.
and
if i was holding an egg in my left hand and an apple in my right, what is the probability it will rain?