I think it's the opposite. I think they play you the kind of thing that will drive you insane enough to buy Premium.

I'm in the middle of listening to the wonderful Teen Dream by Beach House, on some other soft plane somewhere, when suddenly Craig David starts singing at me.

Then some posh lad on about streaking through Hyde Park in a tutu.

It's working. I've never been more inclined to make the payment than now. I can't take any more of the Plan B adverts. The absolute worst part of that being the comparison of him to Marvin Gaye. "A gritty Marvin Gaye update." That should be classed as inciting hatred.