Someone looked at Moonpig and clearly had no idea why they were popular (beats me too) but obviously decided to meticulously copy them in every respect and try to make cash. I have to grudgingly respect such set-the-cogs-turning obvious rip-off:

- name is someword + unrelated animal
- inclusion of 'dot com' in the title
- naff and cheap jingle
- awful, dirt cheap advert
- repeat awful jingle as much as possible throughout advert

Capitalism at its best...