What's the deal? This is a pretty big-time industry huh? I'd not heard of it until recently.

Does it currently work as an off-shoot of advertising / marketing? Do people tend to blag their way or is it a genuinely groovy competitive sector with stuff a-goin' on?

I'm picturing a lot of Apple Macintosh laptops with stickers on them and men with little glasses and tote bags.

WHAT GIVES?