It really is ridiculous how much darker they come out than the colour shown on the packet.

Well, the brunette ones anyway.

I went for the 'natural brown' and all the way home I was thinking, damn, I should've gone for the 'dark natural brown', well thank God I didn't because this colour...

http://www.loreal-paris.co.uk/img/l10n/products/305x262/excellence-creme-5-natural-brown-v2.jpg

came out this colour...

http://pics1.ds-static.com/prodimg/461974/300.JPG

It's ok because the 'occasion' isn't till next week so it'll have faded a bit by then no doubt, but jeez.