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BBC 6Music won't be re-branded as Radio 2 Extra
JoeDiddly by Luke Slater April 14th, 2010

Following much speculation about the future of the doomed radio station BBC 6Music, the corporation's Head of Audio and Music, Tim Davie, has said that 6 will not be repackaged as BBC Radio 2 Extra (or Xtra, however you render it...), as some reports had proposed. Whether or not the campaign to save 6 Music thinks this a good or bad thing is not clear. (via The Guardian). Perhaps good.

Writing on his BBC Blog, entitled The Future of 6 Music, Davie clarified the situation:

"Firstly, let me make it clear that, while we have proposed rebranding Radio 7 as Radio 4 Extra, there are no such plans for 6 Music. But I should also explain that the proposals made in the Strategy Review are the first part of a process. The BBC Trust are currently consulting the public on those proposals and nothing will happen until after the consultation is closed."

He added:

"In my previous blog - here - I outlined the rationale for the closure of 6 Music and said that we will reinvest any funds from the proposed closure of 6 Music in digital radio content. This commitment to digital radio remains and we are looking at a number of ways of doing this. I said we would look at protecting some 6 Music programming by redeploying it elsewhere and considering how we can also do justice to its legacy in areas like new music development. This commitment also remains. But simply rebranding 6 Music as Radio 2 Extra is not one of our plans."

Elsewhere in 6Music news this week, there is a call from upon high to save the condemned station. No, not from God, but from Gord. Yes, Gordon Brown who, as well as declaring a love for Lady GaGa, also said that he is backing the campaign to save the station. Whether the campaign will be backing him come May 6 is less certain, but he had to open his mouth, didn't he?



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